Dell planned to spend more on Enfatico than Perot Systems
September 21, 2009
News today that Dell has purchased Perot Systems has many shaking their heads, as the purchase price of $3.9 billion is considerably less than what they planned to spend with WPP group plc / Enfatico . From their initial release, of 4.5 billion planned to be forked over to WPP group to the now petty purchase of Perot Systems… my how things have changed.
Enfatico turned out to be a complete failure, ending with a parody video of the event when Sir Martin blamed bloggers and media outlets for their failure.
Think about it, Dell inc was willing to spend more money on an advertising gamble with a startup then they were willing to on actually developing products. Pretty amazing stuff to watch how corporate suits work.
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