Pizza Hut + The Hut = bad advertising
June 27, 2009
This is perhaps the photo that sums up the entire Pizza Hut vs The Hut advertising mess.. the Ad Agency that came up with this mess should be fired on the spot.
Title : The Hut – Pizza – Pasta – Wings
Sub Title : Thanks for Choosing Pizza Hut!
Body : Check out more great deals inside…
So is it “The Hut” or is it “Pizza Hut” considering both labels are on the ad?
I got this photo from having dinner with my family last week at their house for Father’s day,
Asking my Mom and Dad “where did you get the Pizza?”
Mom promptly replied “Pizza Hut, where they charged me $30 dollars for two pies.”
I said “Are you sure it’s Pizza Hut?”
She said “yes of course”
Even though they changed the multi-thousand dollar sign a few days prior… she didn’t even notice…. good branding campaign.. So powerful that most people outside the industry didn’t even notice.
And it doesn’t help to send mixed messages on your advertising, with the words “The Hut” and “Pizza Hut” on the same ad.
What a terrible idea…. just terrible..
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Totally agree and the people that thought up the promotion for the new Pizza Rolls should be charged with fraud. The pizza rolls do NOT take up the whole box, as pictured….they don’t even take up HALF the box…this is false advertising and Pizza Hut should be made to redo the whole ad and apologize both publicly for trying to fool the public and privately to ANYONE that bought this product, based on the advertising. Even in the ad on television, it looks like plenty of food to satisfy the hunger of even a growing manchild, when in truth, it isn’t enough for a 12 yr old. WAKE UP Pizza Hut…are things bad enough that you are turning to LYING about your product??? Shame on YOU!
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pizza hut still my preferred place to get pizza. It just rocks!