Dell Gives 4.5 Billion to WPP group
December 2, 2007
In a move that shocked even us, Dell Inc. gave it’s entire advertising account, all $4.5 billion of it over three years, to WPP Group Plc, giving one of the most-notable wins of 2007 to the London advertising company.
The Advertising Agency of Record contract will result in the creation of a one-stop global marketing and communications agency with WPP for Dell.
This could be a disaster for Dell, as WPP Group (Nasdaq: WPPGY) recently bought 24/7 real media and rumours afoot that they are going to jam a large portion of Dell’s account though that division or better said many people that worked at 24/7 real media are going to be retasked to the new Dell Account… what some say is the laughing stock of the InterActive Marketing World. This of course, is not verified.
Story Developing…..
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