Has Dell Inc. given WPP group plc owned Advertising Agency Enfatico / Y&R 90 days to “turn the boat around” or risk losing the $4.5 billion dollar account?
Speculation has been floating for months now that Dell has been looking at cutting their losses with WPP, but today a published report has surfaced written by Matt at Agency Spy that Dell has given Enfatico and Wpp Group plc 90 days notice… or better said the CEO of Y&R all of a sudden has come up with a definite timeframe to fix the problems…. where did he get that timeframe?
The account is so massive in size that it’s expected to put a serious dent in WPP’s financials if Dell does jump ship… and from the reports we are reading Dell has already started strapping on life preservers with other non-WPP owned Ad Agencies.
Is this finally the “emeperor has no clothes” moment for Sorrell and WPP?
Without creativity, marketing fails. No matter how much money Sorrell claims he saves clients, bad marketing is a waste of money.
Is this finally the “emeperor has no clothes” moment for Sorrell and WPP?
Without creativity, marketing fails. No matter how much money Sorrell claims he saves clients, bad marketing is a waste of money.
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