New Ad Agency Adrenalina lands Heineken
November 26, 2007
Adrenalina a new advertising agency that literally isn’t even filed yet with trademarks or anything lands Heineken.
The story is noteworthy because Heineken has a large media spend.
If that doesn’t arouse a serious case of startup envy, it gets better. Just as the ad executives began gearing up to work with their one major client, some big-name agencies, including acquisitive Toronto ad conglomerate MDC Partners, best known for being “the place where great talent lives,” started making overtures in hopes of either partnering with Adrenalina to go after Hispanic business or to acquire it outright, said Manuel Wernicky, principal of Adrenalina.
Another version of this story
This is hot stuff, as we have been pitching for a while now, smaller firms tend to attract the better talent.
In the Advertising world, you have 4 sets of individuals… 4 sets of pitches… and this oddball.
The big agency pitch:
1 – We are the biggest so we are best.
The small agency pitch:
2 – We are the smallest, so we are the most creative.
The Interactive firm pitch:
3 – We make sites in flash, so they are cool to look at.
The SEO firm pitch:
4 – We make sure your sites are NOT in flash, so people can find them to say if they are cool or not.
Then we have this…
5 – We speak Spanish… so if you want Spanish speaking customers… you better choose us.
Cool beans.
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[...] is a new advertising agency that as the blog The Tribble Agency pointed out, hasn’t even filed their trademarks. Nonetheless, the new shop has landed the Heineken [...]
WE WOULD LIKE INFORMATION ON SUBMITTING AN ADVERTISING CAMPAIN FOR YOUR PRODUCT(HEINEKEN BEER).OR CONTACT INFORMATION FOR YOUR MARKETING/ADVERTISING FIRM.
THANK YOU
[...] heard though the rumor mill that JC Penney is looking at Adrenalina as a potential for their account [...]
To the good people of Andrenalina:
I have become acquainted with your agency just recently through
Laura Bonetti and the recruiting firm of Kay and Black where we
discussed your search for an experienced, flexible print production
manager to help partner you in your quest for continued great client services.
I would like to extend my congratulations in your impressive client
acquisition and offer my services as a production manager.
I would welcome the opportunity to present my qualifications in person -
of course, all under the express knowledge of Ms. Bonetti and Kay and Black.
Thank you for your consideration in this matter and I hope to hear from you.
Caution, this guy is a scam artist
Caution, this guy is a scam artist