Such as :
We had trouble initially finding the site in the search engines …
The site was lacking even the most basic meta description and meta keyword tags, hence detracting from the general ad agency argument that it’s for ‘look and feel’ since those metas are not even displayed to the end user. We haven’t found any other attempt at Search Engine Optimization within the site, as it loads entirely from a single flash process. (IE: the URL’s don’t even change).