The US Government has reported an increase of 700,000 food stamp recipients in a single month putting the figure at 31.8 million or about 10% of the country are now on food stamps. We cannot stress how big of a catastrophe this is. It means literally 1 out of every 10 homes in the United States is on food stamps. When you go to the store, 1 out of every 10 people in line are on food stamps. Driving down the road, every 10th car is on Food Stamps.
How does this affect advertising agencies? You can’t have 1 in 10 Americans now on Food Stamps .. and expect to get a 300 million ad budget… period. Want to know how to survive during this recession / depression? Look to the 1930′s to find how they did.
Because it will get worse… much worse.