All sorts of structural changes taking place in the Advertising Agency world today. One of the more interesting is seeing Matthew Freud taking a 3.3% stake in M&C Saatchi.
Matthew Freud has taken a stake in M&C Saatchi, the advertising agency founded by brothers Charles and Maurice Saatchi. The agency, has revealed that Freud purchased a 3.3% stake last Wednesday. Freud’s investment in M&C Saatchi is in a personal capacity, rather than through his public relations firm, Freud Communications. Freud Communications is 50.1% owned by Publicis, one of the world’s largest advertising groups, which also owns the Saatchi brothers’ former agency, Saatchi & Saatchi according to the Guardian