Enfatico Layoffs
February 24, 2009
We will not comment on this developing story until we get official word from the Advertising Agency.
We have been hearing “several .. to several dozen .. to hundreds” … we doubt the hundreds level… because that would mean effectively a shut down of the agency. No on has facts yet, we will get the official story shortly.
—-Edit This was just published on their blog —
To the Global Enfatico Team:
Today, we announced a proposal to restructure our team and decrease our workforce by
approximately 8 percent. This difficult decision is a direct result of the global recession and
pressures affecting virtually all aspects of the economy, especially the technology sector. Dell
has continued to proactively manage its operating expenses, including marketing expenditures,
to map to these new realities. In turn, we must streamline our business to adjust for these
unprecedented economic times.
While these proposed actions will undoubtedly apply new pressures on our young agency, it is
critical that we remain focused on teamwork, support and possibility. The best organizations
come together during times of difficulty and often emerge stronger when the storms pass. We
must stay unwaveringly committed to Dell and its business results — our unique partnership
will be a source of strength for both organizations.
We must also focus on building a successful business on behalf of WPP’s shareholders. For each
of us, this means maximizing our productivity, making practical choices and taking steps both
large and small to reduce costs. It also means an aggressive drive to win new clients and
diversify our portfolio. We have several new business pitches in the works, and we are hopeful
to announce some positive news on this front soon.
I know you will have questions about what this means for our agency. I encourage you to share
your questions and feedback with your manager, leadership team member, or directly with me.
I value your perspectives.
We all joined Enfatico with a sense of entrepreneurialism and opportunity –– with the
conviction that there is a better, more effective way to deliver strategic marketing services.
Despite the challenges ahead, I remain inspired by this vision and each of you who help bring it
to life on a daily basis. Thank you for your passion, commitment and great work.
All the best…
Torrence
11 Madison Avenue, 12th Floor, New York, NY 10010
Comments
View Comments to “Enfatico Layoffs”
Got something to say?
Recognized by Advertising Age Magazine as top Power 150 news outlet for Advertising and Marketing.
Recognized and listed in Google News. Don't stress, we're Satire
Ad Agency Advertising
Interesting to see Torrance refer to new business pitches. Honestly, what have they done for Dell as surprised the client would allow participation until they get the business up and running.