We wanted to introduce ourselves at the Tribble Ad Agency, an agency based on the Star Trek ™ Tribbles. A creature that looked great to have, but boy did they consume resources and deliver nothing in return.
We feel this is a perfect example of what we intend to do.
Ad Agencies generally look great at first, they wine and dine you, show you flashy presentations and after the contract is signed they eat all the resources from your company. We love for example to build websites out of 100% flash so that the search engines can’t spider it then bill you additional hours for search engine marketing fees. This is great for our business model because that way you are tied to us for the rest of your natural born life. We also love to use image navigation and ‘click here’ as our text navigation. We feel it’s comical to see your pages go into the abyss of Google, Yahoo and MSN never to be found. Though it’s possible that we have no clue what we are doing, since there is no such thing as an Ad Agency that understands Search Engine Optimization (though we can try to sell it as a billable search marketing fee after you discover that your flash inspired pages never will rank).
Our Business Model is simple, never build something that could really help your company without our billable fees and it has worked like a charm.
We always knew that our industry is changing more towards online marketing, with the kingpin being search engine optimization, but we allowed other firms to take this over. We can normally get away with just telling the client that ‘we don’t control Google Results’ (Which isn’t a lie). However we can’t explain away why we built the site in Flash so it can’t be spidered (That would be a lie).
Truth be told Ad Agencies such as the Tribble Ad Agency got the rug swept out from under us and we never realized it until it was too late. The entire planet moved to Google, Yahoo and MSN organic results and we were making print ads for magazines and our online marketing efforts yielded 100% unspiderable Flash websites that generated no traffic.
We never wanted to admit that there are at most 10 or so respectable Search Engine Optimization firms on earth, and none of them are ad agencies. We didn’t even want to admit that we don’t even rank for the term Marketing Agency in Yahoo, instead on page one there is a Search Engine Optimization firm. We don’t get it, we never did.
What happened to our golden days? When the client would be happy with an Ad in BusinessWeek(tm) and not care for page one rankings?
Those days are gone and we are going to have to face that the ad agency of the future is not us, and because of the lack of talent out there (such a small pool of search engine optimization experts) that we must make hard choices such as to outsource it to them, have our clients bypass us and go directly to them, or just buy them outright.
The latter choice seems to be the least expensive. How did we find ourselves into this hole? ‘Page 400 in the search engines is not a marketing plan’ is the motto for one of the SEO firms. We should of seen the writing on the wall.
It’s not what we did in the past, it’s what we are doing now and in the future. We have no plan for search engine optimization, and these SEO firms are growing so fast that we might not be able to even afford to buy them in the future.
Blast You Google, Yahoo and MSN. You stole our thunder and changed the entire nature of the ad agency. These SEO and SEM firms are literally the next generation of Ad Agencies, we just don’t realize that yet.