The Dunkin’ Donuts 100 million campaign
January 5, 2009
Great Depression or not… people still want their coffee as long as it’s under 5 bucks a cup.. (hint hint Starbucks).
Coffee and doughnut chain Dunkin’ Donuts breaks a new $100 million advertising campaign today that features the slogan “You Kin’ Do it,” the chain said on Monday.
The new effort, which was created by Dunkin’s Boston-based advertising agency Hill, Holliday, Connors, Cosmopulos Inc., is the latest iteration of the chain’s “America Runs on Dunkin’” ad campaign. Full Story at the Boston Business Journal
Great Depression or not… people still want their coffee as long as it’s under 5 bucks a cup.. (hint hint Starbucks). Dunkin’ Donuts has always been this authors favorite coffee. For $2 dollars and 11 cents I get this Xtra Large Cup of piping hot coffee though the drive-thu.
You can’t go wrong with that…
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There’s nothing worse than a dry donut hole!
I’m not entirely sure if AMERICA Runs on Dunkin, but I know that my company sure does! Dunkin Donuts rocks, end of story. At least one company is still doing ok from all this recession stuff, and it’s actually a company I support!
My wife’s a Rhode Island girl. Both of us our ad folk. Enough said. Dunkin’ rules.
Oh, and, Joe, there is something worse than a dry donut hole and that’s no donut hole at all.