Branding – How one guy with a siren made his own brand
November 26, 2008
News Organizations have paid Advertising Agencies astronomical sums of money to get their brand name out there, but yet.. this 8.79 KB 125px × 125px animated, 4 frame GIF image has beat them out, both in ROI and branding.
The Drudge Report, by Matt Drudge has established a brand that puts fear and bliss into every politicians heart. If you see nothing but that logo on the Drudge Report… keep hitting refresh.. because something earth shattering is about to appear. Every day reporters and individuals across the planet are waiting to see the siren.
A recent informal survey of 100 reporters shown 10 images had this ranked as the one that brought about the most reaction. When we say reaction, we mean reaction.
The Words :
BREAKING NEWS — 47% were interested
vs
The Siren — 88% were interested
That 4 frame GIF really gets hearts pounding….
Comments
Recognized by Advertising Age Magazine as top Power 150 news outlet for Advertising and Marketing.
Recognized and listed in Google News. Don't stress, we're Satire
Ad Agency Advertising
