It’s funny when Omnicom loses and gains the same account — talk about a joke of epic proportions. What Pepsi changed is the phone number they call… not the advertising agency.
The agency replacing BBDO is also owned by Omnicom. It is TBWA/Chiat/Day, part of the TBWA Worldwide unit of Omnicom, that is located in the Playa del Rey section of LA. The office will also take over from BBDO the creative duties for Diet Pepsi.
BBDO will continue to do the creative for PepsiCo beverages like Amp, Aquafina, Diet Pepsi Max, Mountain Dew and Sierra Mist as well as the products that PepsiCo markets jointly in North America with the Starbucks Coffee Company, which include Frappuccino.