Microsoft is buying aQuantive (the company that operates Avenue A/Razorfish)
May 18, 2007
This is great stuff, on the heels of Google Buying Double Click and WPP buying 24/7 real media Microsoft is now the owner of Avenue A/Razorfish. The value for internet marketing firms has just increased as traditional ad agencies to firms like Microsoft now see the value of having one of these on board.
As noted earlier, we have seen a tremendous increase in volume in terms of business towards Internet Marketing Firms, especially the ones that have a very strong search engine optimization standpoint recently and have expected this to happen for over a year now.
Firms that specialize in SEO would generally be accepted as the ones with the highest value, especially if they had a few larger clients. It allows a traditional ad agency to pretty much instantly establish a relationship with a industry diverse client list that would allow an agency to expand on that client to take over a larger part of their business.
It also allows a traditional ad agency the skill set to offer additional services to it’s existing client list.
Sometimes it takes a visionary at a large firm to start the ball rolling, in the past two weeks we have seen three.
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