NEW YORK: It may go down in the annals of Madison Avenue as the shortest tenure on a big account…
Is how the story leads.. This was earlier reported on Tribble Ad Agency, Media Bistro, Parker and others.
The Article also points out the following:
The acquisition of Merrill Lynch by Bank of America may also result in agency changes if Bank of America decides to reassign campaigns for Merrill Lynch to the agencies that work for Bank of America.