GM cut out traditional advertising – now cutting Digital advertising
September 24, 2008
It appears that General Motors is opting for an 8 dollar domain name and a 5 dollar a month hosting account as their advertising budget until this recession is over. I wouldn’t want to be their advertising agency of record.. especially if you staffed up over the past few years…… they cut out the superbowl, they cut traditional spends, now they are cutting digital.
One of the big success stories of online advertising was General Motors‘ pledge to shift at least half of their ad spend over to online in the next year — a total of $1.5 billion in new cash. Now it looks like that money is up in smoke, as the auto manufacturer, which lost $15 billion in the last quarter, is now saying it will cut back significantly on its digital ad spend. Full Story by Jake Swearingen
It’s ugly people.. really ugly,..
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