As many of you are aware, Dell has contracted out 4.5 billion dollars to WPP group plc to create Enfatico.
Enfatico was paid nearly a billion dollars per comment on the main page of their digital nomads site. Currently there are 4 comments total (on the main page). What works out to be about a billion dollars per comment per page :)
yea it’s a joke to an extent.. because of course they are doing much more work than just that site (something that is still debatable as another agency has taken some claim to it)…
But we really haven’t see much work come from the agency… and the if this is all they have to show for it other than a minor campaign … and evidently some littering that turned out to be good toilet paper for people relieving themselves.
The contract is 3 years long, in which we keep track of.
. The current first page has 4 posts and 4 comments. If you go back to the home page when it kicked off on August 12th. The first, very long, very fucking boring post spells out how we are all now Digital Nomads and that Dell is going to bring you the second coming of Christ or something as you trudge the digital highways. There are 6 comments. Full Story
Have a problem with the math… take it up with Parker..