Callaway Golf Company dumps WPP hires independent Eleven
August 24, 2008
The Callaway Golf Company, Carlsbad, Calif., named Eleven, San Francisco, to handle its creative account, which had most recently been handled by the Irvine, Calif., office of Y&R Brands, part of the WPP Group. Spending was estimated at $50 million. Full Story
This is starting to look like a trend………
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[...] smart acquisitions in digital, while WPP has been stumbling, and indeed, lost another client as our pal The Founder reported over at Tribble Ad Agency. Photo from Flickr user *ejk*, CC 2.0 posted by Jake Swearingen August 24, 2008 @ 7:45 [...]