Flip Flop Company PêcheBlu issues interesting Press Release
August 21, 2008
Generally speaking Flip Flops are not where we normally consider newsworthy… but digging into this company we found it to be a pretty innovative firm… everything from the most expensive production flip flop maker in the world to the release below pointing out that their products don’t bend or twist… This is not the first release we published from them about a month ago we published their Fit Flops release…
PecheBlu Flip Flops
Contact: PêcheBlu Marketing
Tel. (212) 222-5919
marketing@pecheblu.com
PecheBlu Flip Flops Help Your Competitive Edge
August 19, 2008 – New York City – Watching the Olympics reminds us how precious time is in a world when 1/100 of a second means the difference between a gold and silver medal.
PecheBlu has been pushing to get athletes to see how wearing slab, flip flops affects the muscles of their feet, tiring them out, even if they are unaware of it. In competition, any competitive disadvantage is costly. PecheBlu flip flops with arch support, cushioning, and traction reduce foot fatigue. When you think of how much it costs in terms of time and money to buy sports equipment, train, pay for lessons, travel to events, school sports programs, and the time commitment of families to support each other, slab flat, flip flops are a bad investment.
If you can twist a flip flop, don’t buy it. It offers no support. Many competitors don’t see the difference between a slab flip flop and a PecheBlu flip flop, which the Chicago Tribune calls “comfort food for the feet.” They buy based on color or price, without considering the long term affect on their feet, something they would never do with a sports shoe.
Now, as Labor Day approaches and back to school is around the corner, go research the effect of regular flip flops on feet, and see how they are causing foot, knee and back problems when they are over-worn. Consider how what you wear everyday on the road or take back to school can affect your athletic performance.
Unlike FitFlops, who falsely claim that just wearing them will tone legs and butts, PecheBlu doesn’t suggest that wearing any flip flop is an athletic endeavor. You need real training for that. But you might as well feel good when walking around. If your feet don’t feel comfortable, neither will the rest of you.
Despite the advances in shoe technology and the many sports models on the market, most flip flops have not kept pace with design. As you go from one store to the next, take a look and see that the flip flops are basically the same, except for colors and logos. They are flat, with no arch support, faulty traction, and have used a design that originated thousands of years ago. Read what doctors and trainers are saying about the problems of slab flip flops
To be technical; footwear with no arch support often causes knee pain first since an unsupported foot changes everything from the bottom up. A foot and arch that is not properly supported will often cause the foot to over-pronate, which can lead to mal-alignment causing problems in other joints most commonly the knee (Patellofemoral pain syndrome) but also in other joints such as the first toe (Hallux Valgus) as well as anterior hip pain.
To take a step, the foot needs to find a neutral position to gain the rigidity that is necessary for propulsion. Flat footwear like slab flip flops offers no foot support at all, which means the muscles and tendons of the lower leg and foot must supply all support for any movement. This constant excessive load can lead to overuse and inflammatory conditions such as shin splints and contribute to such conditions as plantar fasciitis (inflammation of the sole’s connective tissue where it attaches to the heel), inflamed Achilles tendons, all of which have now started appearing in young people, which used to be less common. Slab flip flops also make feet work harder to re-grip the soles with every step, which adds to wear and tear.
PecheBlu Flip Flops was started to use what has been learned in sports shoe technology over the past ten years to create a better flip flop for your foot. Not all flip flops are created equally. PecheBlu is the antidote to slab flat flip flops.
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PêcheBlu TM are the only authentic sports flip-flops. The company incorporates the latest athletic shoe design technology to produce flip flops that perform like precision sports shoes. PêcheBlu TM flip flops advanced, patent pending hard rubber Z-FLEX lug design provides stability that moves with the musculature of the foot. Only the “Z” touches the ground. The tough outside shell reduces abrasion and is non-slip and non-marking. Soft antibacterial footbeds with arch supports, heel wells and beautiful grooved anti-slip surfaces cushion and support the foot. Flip flops have a subtle rounded edge wall to protect toes from sliding off. Padded toe straps reduce friction for greater comfort. Elegant leather Nubuck uppers coordinate with the overall sports design.
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