Advertising Agency JWT to launch Negative Campaign for Microsoft targeting Apple, Linux

For about 1/2 a decade now Apple’s “I’m a Mac” ad campaign that has taken some good pot-shots at Windows and other Microsoft products, Microsoft is preparing to fight back, with a negative campaign of its own.

It will be run by JWT and rumors have started flying regarding it’s primary target Apple, but a shocker to many.. Linux…. in focus Ubuntu Linux was supposedly one of the targets of this new campaign. For years Microsoft just ignored the OS… and the ‘geeks who use it’ … but it appears as Apple and Linux are both making drastic inroads in the desktop market… Microsoft now feels that a negative campaign is a valid strategy….

Apples will be supposedly targeted regarding how expensive they are… and for Linux.. ‘ease of use’ …

An insider (that refused to go on the record) stated “terminal” for Linux and “empty wallets” for Apple were supposedly the themes…

Few sources are now talking about it…

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4 comments on “Advertising Agency JWT to launch Negative Campaign for Microsoft targeting Apple, Linux

  1. Insider on said:

    They have already started testing the waters at PromotingLinux.com. Don’t let the name fool you. This is not a community built site.

  2. Insider on said:

    They have already started testing the waters at PromotingLinux.com. Don’t let the name fool you. This is not a community built site.

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