War is breaking out over the Cannes awards, Michael Lebowitz says that the awards system hasn’t kept up with the change. Nor, in Mr. Lebowitz’s opinion, has BBDO. “Certainly, a lot of people came up to me and said ‘sorry’ when I was in Cannes.” regarding the HBO ‘Voyeur’ campaign.
NEW YORK (AdAge.com) — Last week in Cannes, BBDO’s campaign for HBO brought home the Omnicom Group-owned agency and its creative chief, David Lubars, a lot of hardware. Now “Voyeur” is offering a tense look inside the often uncomfortable relationships between ad agencies and digital specialists when it comes to the question of who takes credit for award-winning work. Full Story
The bulk of the credit attributed to BBDO, New York even though they didn’t do the work.
In fact George Parker pretty much summed it up, calling the whole awards process bullshit.
And honestly it’s hard not to agree with George… this whole thing was fracked from the start… The wrong agencies are in there … most of them with legacy contracts … no SEO or Internet Marketing Skills… and outsourcing like mad because they have no idea how it works.
There really needs a way to drain that swamp and put real firms up there…. you know.. like the ones that ACTUALLY did the work for the awards…