Some research into the much publicized ‘Wii fit girl’ yeilds that this wasn’t done by an ad agency.. in fact it it has been called ‘too clever to be done by an agency’ … comical.
What about a marketing agency?
Again I am sorry to disappoint you but the answer is no. However, if they were clever enough, they would have. Especially since they are now trying to claim the product is for adults (check out that article about that young girl crying to her parents that Wii Fit told her she was overweight). I can’t tell you how many blog posts and comments I’ve read that this video convinced them to buy Wii Fit.
Full story is located here