It’s a post on Threadwatch (not even the initial post) but the argument is made that the patent system is stifling innovation and not helping it. It’s actually a decent read. Not Ad Agency related, but worth it.
Monthly Archives: May 2007
Porn.com Domain Sold for $9 Million!
MXN Limited acquired Porn.com for $9 Million. Terms of the transaction were not fully disclosed, but this is the second largest adult domain transaction behind sex.com. For once, SEO for this site is not really needed :)
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MSN ranks Wikipedia over Digg for search term ‘digg’
Why does MSN rank Wikipedia higher than Digg for the search term ‘digg’? If we wanted to go to Wikipedia, we would of went their directly.
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Digger Finds Cool Ubuntu Easter Egg – Screenshots
CREDIT : http://www.digg.com/linux_unix/Ubuntu_Users_Try_This
Due to the nature of the inital post (with no screenshots, most of the non-ubuntu users would not get the full effect).
Again, I did not invent it.. I just thought that screenshots should be needed for everyone to enjoy the Easter egg
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Reward : A printer that supports Ubuntu, Mac, Windows XP and Vista
If anyone can find a printer from a big box retailer that sells for under 100 dollars that has native drivers for Linux, Windows XP, Mac and Vista a reward will be provided via paypal. It’s more of a contest to see if any Big Box retailers care enough about anything other than Windows for low cost printers. It’s something that the big brands should of spent on driver development rather than forking it over to their ad agency for ads in news papers.
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What Company picked who for Advertising Agency of Record
Toys R Us Hill Holliday
Hill Holliday was awarded creative chores on the $90 million Toys R Us account, besting DDB and The Richards Group for the win.
Coldwell Banker McKinney
Coldwell Banker selected McKinney as agency of record for its estimated $100 million account. The Kaplan Thaler Group previously handled the account. The agency bested Hill Holliday for the win.
Graco Children’s Products Optimedia U.S.
Graco Children’s Products tapped Optimedia U.S. to handle media planning and buying duties. MPG previously handled the account.
Hoover Martin-Williams
Martin-Williams was awarded creative duties on the $40 million Hoover vacuum account, previously handled by TBWA/Chiat/Day.
Big Lots In Review
Big Lots placed the creative portion of its $50 million account in review. SBC Advertising previously handled the account.
Orkin In Review
Orkin has parted ways with its longtime agency JWT, and placed its $25 million advertising account in review.
Pioneer TBWA/Chiat/Day
Pioneer moved its $50 million global creative and media account from RPA to TBWA/Chiat/Day.
Amstel Light The Richards Group
Heineken USA named The Richards Group as its agency of record for Amstel Light, responsible for strategic and creative duties. MediaVest USA will continue to handle media planning and buying.
LoJack In Review
LoJack placed its $10 million advertising account in review. Hill Holiday previously handled the work and will not defend.
Hurricane Grill and Wings PUSH
PUSH was named agency of record for Hurricane Grill and Wings.
Malibu Rum Vital Marketing
Malibu Rum selected Vital Marketing as its agency of record to create campaigns targeting the Hispanic market.
Pumpkin Masters The Sawtooth Group
The Sawtooth Group was named agency of record for Halloween brand Pumpkin Masters.
Carib Premium Lager Catch-24
Catch-24 Advertising & Design was hired by Carib Premium Lager to launch the Caribbean-based beer in the United States.
Southern Connecticut State University VogtGoldstein
Southern Connecticut State University selected VogtGoldstein to handle a variety of marketing assignments. Billings were not disclosed.
Boston Main Streets Foundation Rattle
Source : Media Post
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The CEO of Time Warner is an idiot – Richard Parsons says that he will ‘win like the Sioux Nation’
Reuters has published this story
Stating that old media companies are calling Google ‘the Enemy’ and from the sounds of it, are taking a RIAA approach to dealing with them. If you can’t beat Google in the open marketplace, then resort to suing them. Then the CEO of Time Warner Opens Mouth, and inserts foot:
The Googles of the world, they are the Custer of the modern world. We are the Sioux nation,” Time Warner Inc. Chief Executive Richard Parsons said, referring to the Civil War American general George Custer who was defeated by Native Americans in a battle dubbed “Custer’s Last Stand”.
Someone notify Mr. Richard Parsons, Custer lost the battle.. but the Sioux Nation lost the war.
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It’s not a vote for Joost – It’s a vote against Google
Investors.Com just doesn’t get it.
It’s not a vote of confidence that Warner Brothers signed up with Joost, it’s a vote against Google. Most Media companies view Google as a threat to their business, especially the TV type media companies that are all filing claims against YouTube for copyright infringement.
Joost is hardly even a functioning company as it’s service is so new that the site is currently displaying a 500 error (Enjoy the Screen Shot)
These companies are not signing up Joost’s Merits, they are signing up because Joost is not Google.
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WebmarkTriumâ„¢ Hits Market
Take one pill, and you become Internet Marketing Genius — makes the Matrix Red vs Blue pill look dumb by comparison. Insurance companies should cover this one for Ad Agencies.
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NBA names Goodby, Silverstein & Partners as agency of record.
National Basketball Association has named Goodby, Silverstein & Partners as agency of record. This is a somewhat of a shocker to us. Not that they named an Ad Agency, but who they choose as their Agency. Granted Omnicom Group has some resources (Their parent company) but generally we don’t consider Goodby, Silverstein & Partners as the proper fit for the NBA’s Market.
Goodby, Silverstein & Partners has clients such as Comcast in focus the The Slowskys marketing campaign. Not bad, but a campaign like that might not fit well for the NBA as their clientèle generally are considered to be of a more serious nature, even though it’s still a game :)
It’s not a bad choice, it’s just not what our first choice would be.