I took a rather unclear photo of it from a cell phone camera zipping by at about 60mph… so of course it’s not perfect … but you can make it out none-the-less. Feel free to click on the image to get it full size….

I personally have multiple problems with this.

1 – The first being the need to take out billboards for an advertising agency. Seldom do advertising agencies go that route, it’s too costly and very untargeted. Advertising Agencies are not a business to consumer market.. they are business to business… so out of the million people that view that board over the course of a month… only a handful of them might be their target market.. and out of those handful…. all of them are wasting their money right now with another agency.

2 – Most C-Level employees don’t search for an advertising agency this way. Most of them use the old boys (and girls) network… Ask Julie Roehm how ad agencies are selected, the only difference between what she did… and what most others have done.. is that she got caught.

3 – The other sizeable group of C-Level decision makers go the “CYA” route, and hire an external consulting firm such as Pile and Company so when things go bad, they can point fingers at the firm and when things go good, they can credit themselves for hiring the “right consulting firm”.

4 – The last group (a small but growing group) searches online, reads blogs, spends time understanding their prior work.. We at the tribble ad agency (a news outlet about ad agencies, but not one ourselves) receive anywhere between 4-6 inquires a month, These people searched the word “ad agency” in Google and literally just sent out an RFP… with the hopes we would forward it to who we feel makes the most sense to them. When we question them on why they sent the RFP to us, the response was nearly identical. “you guys see Ad Agency dirt all day long, clearly rank for the term in Google… so you know who is good and who isn’t”.

No where does a billboard come into this mix. They are not selling cars, they are selling a B2B service… and an expensive one at that…

What a poor choice in my opinion…..

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A comment from one of our tipsters : “The PR release forgets to mention how many knee pads they went through in Cannes as well”

PARIS, June 30 — The 56th annual Cannes Lions International Festival has ended on a very positive note for Publicis Groupe. For the third year in a row, the Groupe is ranked the second most creative groupe with wins of an impressive 101 Lions. Publicis Groupe ranked second after Omnicom in terms of number of prizes, and before WPP.

Publicis Groupe agencies took 1 Grand Prix (Promo), 21 Gold, 25 Silver, and 46 Bronze Lions in total. The Groupe’s creative talent was recognized in all catagories, particularly in Film (16 Lions), Titanium & Integrated (2 Lions), Press (9 Lions), Outdoor (14 Lions), Cyber (8 Lions), Promo (8 Lions), Radio (4 Lions), Media (18 Lions), Direct (5 Lions), PR (7 Lions) and Design (10 Lions). Leo Burnett was the Groupe’s most awarded network with 33 Lions, but there were also strong showings for Saatchi & Saatchi with 25 Lions, and for Publicis with 22 Lions (including 4 Lions for Duval Guillaume and 4 Lions for Marcel). Both Fallon and BBH won an impressive 2 and 9 Lions respectively. VivaKi recorded 9 Lions, 7 Lions for Starcom MediaVest Group and 2 Lions for Zenith Optimedia.The juries also rewarded the creative talent of MS&L with 1 Lion.

Leo Burnett scooped the third place position in the network of the year category.

Publicis Groupe is also recognized on the international scene as the most creative group in France thanks to the impressive performance of Publicis France. Marcel was the most awarded French agency. The agency won the only Gold Lion in Film and three Lions in Outdoor. Publicis Net was the most awarded French digital agency and won the only Gold Lion in Cyber.

In addition, Publicis Groupe Young Talents were recognized with 9 Young Lions.

Maurice Levy, Chairman & CEO of Publicis Groupe, welcomed the news: << Publicis Groupe is extremely proud for its employees and its clients. These results attest to the creative quality of the Groupe. Ranked the number one group in creative performance since 2004 by The Gunn Report and the second most awarded group at the Cannes Festival since 2007, Publicis Groupe is recognized by its peers for its creative talent and by its clients for its brand image and performances' contribution.>>

All the winning creative is available at: http://www.publicisgroupe.com

About Publicis Groupe

Publicis Groupe [Euronext Paris: FR0000130577] is the world’s fourth largest communications group. In addition, it is ranked as the world’s second largest media agency, and is a global leader in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 45,000 professionals. Publicis Groupe offers local and international clients a complete range of advertising services through three global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi, and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty. Media consultancy and buying is offered through two worldwide networks, Starcom MediaVest Group and ZenithOptimedia; and interactive and digital marketing led by Digitas. Publicis Groupe recently launched VivaKi to leverage the combined scale of the autonomous operations of Digitas, Starcom MediaVest Group, Denuo and ZenithOptimedia to develop new services, tools, and next generation digital platforms. Publicis Groupe’s Specialized Agencies and Marketing Services offer healthcare communications, corporate and financial communications, sustainability communications, shopper marketing, public relations, CRM and direct marketing, event and sports marketing, and multicultural communications.

Web site: http://www.publicisgroupe.com

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The Same Liberty Mutual that was doing the irresponsible act profiting from traffic regarding the row between Agency Spy and the death of Paul Tilley.

This was the copy they were using last year on Adwords.

Paul Tilley, Ad Giant
Are the anonymous bloggers responsible for what happened?
www.ResponsibilityProject.com

They give Cannes to about anyone now-a-days.

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Clearly the battle is raging in it’s Lego format.

1 – Luke Skywalker vs Darth Vader
2 – “Good guys base”
3 – Creator of the artwork

Help from Dad was limited to advice on how to stabilize it and “where does the control panel go”

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The French Advertising Agency Holding company Publicis Groupe – was cited as being interested in buying the digital ad agency.

This actually was the most interesting part of the report:

“One analyst valued Razorfish at $600m-$700m, based on sales of about $400m last year and profit margins for similar businesses of 12-13 per cent. “Much more than that would be overpaying,” the analyst said, adding that even in digital marketing, valuations had fallen since last year.”

Razorfish never made sense for Microsoft… and based on how Publicis runs it’s digital assets, it might not make sense for them either. Perhaps it would make sense to spin it off as a separate company.. Make matters worse was that Razorfish was pushing out Linux based websites for their clients… and being owned by Microsoft made it all so much worse.

Clearly the Holding companies never had much success in digital.. hell they can’t even define it yet.

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Title : The Hut – Pizza – Pasta – Wings
Sub Title : Thanks for Choosing Pizza Hut!
Body : Check out more great deals inside…

So is it “The Hut” or is it “Pizza Hut” considering both labels are on the ad?

I got this photo from having dinner with my family last week at their house for Father’s day,

Asking my Mom and Dad “where did you get the Pizza?”

Mom promptly replied “Pizza Hut, where they charged me $30 dollars for two pies.”

I said “Are you sure it’s Pizza Hut?”

She said “yes of course”

Even though they changed the multi-thousand dollar sign a few days prior… she didn’t even notice…. good branding campaign.. So powerful that most people outside the industry didn’t even notice.

And it doesn’t help to send mixed messages on your advertising, with the words “The Hut” and “Pizza Hut” on the same ad.

What a terrible idea…. just terrible..

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It’s a complete political mess with the Richards Group, evidently they are politically connected and questions are raised why they can’t shop around for a better agency.

At the commission’s last meeting May 20 in Lakeland, Keck recommended renewing the existing Richards Group contract until Dec. 30, 2013. The five-year contract, which expires Tuesday, caps payments to Richards at $1.8 million a year and has a five-year renewal option.

Interesting… if you know the right people….

image source

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Some rumors are floating that he has died, however they are not verified.

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Ugly, outch and game over… we view his position as optimistic at best.

This recession is not only pushing everything to digital, but it’s not going to recover… ever.. for traditional. “After this recession, the horse and buggy market will recover” It will… but it went to the Automobile.

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Burger King Corporation (BKC) values and respects all of its guests. This advertisement is running to support a limited promotion in the Singapore market and is not running in the U.S. or any other markets. It was produced by a locally-based Singapore agency and not by BKC’s U.S. advertising agency of record, Crispin Porter and Bogusky.

The New Burger King Ad has created the campaign in bid to shift the mighty burger.

The problem at hand is that I have a 4 year old… and I don’t necessarily feel okay going to Burger King to get a kids meal for him (which by the way are Transformer Toys now) with that ad hanging up in front of the store…

Seriously, …. think of Burger King’s target market… there is a reason they spend millions promoting (and buying) kids toys in their happy meals…. floating out a BJ as an ad isn’t necessarily the right course of action…. in fact you have one parent (myself) doing a mini-boycott now of the store… I can’t go in there with that sitting there..

Yea he’s 4 years old…. the chances are good that he won’t get it…. but some of his friends aged 7 and 10 most likely will….. and they still want transformer toys…. so good job on this one… idiots.

So you know, this is him dancing to a McDonalds Happy Meal CD that they handed out a few months ago in their kids meals.

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Yes people, you have been had… and that is why the show is to be canceled. A complete Milli Vanilli moment… and as the story starts to circulate more and more people will be finding out just how many hours they wasted watching the show.

It was a soap opera people, a complete soap opera… and yet millions watched it in what they thought was real time… when in reality it was completely on stage..

Enjoy…..

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Wars in Iraq and Afghanistan. | North Korea threating to launch missiles at Hawaii and nuke South Korea. |
Unemployment has broken 10% officially and 20% unofficially. | US government printing money like no tomorrow raising serious fears of hyperinflation. | Massive Credit Crunch still is not allowing people to get loans. | Washington Running massive deficits that have to be paid back. | House Prices dropping like a rock. | Crime rates increasing in pace with unemployment. | Several states now looking at bankruptcy as an option | Massive push for federalizing the Health Care system | Climate Change | gas prices creeping up | near civil war in Iran

But really who cares because Jon & Kate Plus 8 Jon and Kate plus 8 is now canceled.

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(Bethlehem, PA) -  Active Data Exchange, a leading provider of enterprise calendaring solutions today announced the release of version 3.8 of the Active Data Calendar suite of event marketing, registration, and facilities management solutions. The newest release extends the return on investment of an implementation by allowing clients to plan and promote events, and then process online payments through one unified solution.

The most notable feature of this product suite release is the ability to accept registration fees online through Active Data Calendar using PayPal.  Other upgrades to this release of the Active Data Calendar suite of products include:

• ability to add events that occur in multiple locations
• implementation of AJAX interface elements
• a choice of MapQuest, Google Maps, and Windows Live integrated mapping tools
• enhanced syndication and RSS functionality.

Some of the clients that have added the new features of Active Data Calendar include National Government Services, Wellmark Blue Cross Blue Shield, Wilmington University, and Austin Community College.

“Adding online payment capabilities to our enterprise marketing calendar is a natural extension of the communications and productivity aspects of our calendar suite of products. Now our clients can have a direct return on investment with revenue generating events processed through Active Data Calendar,” said Susan Yee, CEO.

Active Data Calendar also has passed Microsoft platform tests for both Windows Server 2008 and SQL Server 2008.

 About Active Data Exchange

Active Data Exchange has been providing enterprise web-based event marketing and facilities scheduling software, email and text message broadcasting solutions and information broadcasting solutions for education, healthcare, government and corporate organizations since 1999. Products and services include Active Data Calendar, Active Data Communicator, and Active Data Syndicator. Clients include New York City Department of Education, Drexel University,  Lehigh Valley Hospital and Health Network, Minnesota Department of Veteran’s Affairs, Baylor College of Medicine, Wellmark Blue Cross and Blue Shield, National Government Services, North Carolina State University, Temple University and others. For more information, please visit www.activedatax.com.

CONTACT:     SUSAN YEE

Phone:             (610)997-8100

Email:              syee@activedatax.com

####

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CONTACT:
Kerry Amen Walker
FertilityAuthority
(914) 393-5830
kerry@fertilityauthority.com
www.fertilityauthority.com

FertilityAuthority.com Closes Half Million in Angel Round Despite Challenging Environment

New York, NY, [June 23, 2009] – FertilityAuthority.com, the only web portal dedicated to those struggling with fertility issues, today announced closing of its $500K angel round. “This is an amazing accomplishment considering the unstable economic environment and speaks to their business plan and aptitude in execution. Many new businesses are struggling to finance their growth, but this niche sector in healthcare is still attracting investors” said accredited, angel investor Karen Robinson. 7.3 Million Americans struggle with fertility issues and are looking for quality information and support that only www.fertilityauthority.com provides. The $4 Billion fertility industry is without a “go-to” source for accurate and up-to-the minute content. FertilityAuthority.com was launched on February 25, 2009 and has not looked back. CEO Gina Bartasi says, “Our goal has always been to provide the best fertility content on the web, and users are recognizing the quality of our site. Investors have witnessed our early success and want to be a part of our future growth.”

The funds will be used to enhance the site’s technology, boost revenue capabilities, generate additional content and continue to aggressively build traffic. Bartasi has not ruled out an institutional raise adding “Our clients are asking us for custom websites, online appointment booking software, expanded video content and additional technological innovation that will help their businesses grow. Our focus is to serve their needs and exceed their expectations”. New clients that have already put their confidence in FertilityAuthority.com include several prominent regional fertility centers as well as specialty pharmaceutical firms Columbia Laboratories and Ferring Pharmaceuticals.

ABOUT FertilityAuthority.com – Headquartered in New York City, FertilityAuthority.com is the only web portal dedicated to fertility. FertilityAuthority.com encourages women and men to be proactive regarding their reproductive health and provides the tools and information to do so. The site provides best-of-breed content written by healthcare journalists and vetted by reproductive endocrinologists, a robust interactive community of bloggers, columnists and message boards, a growing video library of patient testimonials, breaking fertility news, and a database connecting you to fertility specialists. Visit http://www.fertilityauthority.com or find us on Facebook, LinkedIn, and Twitter.

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